Category: Jobb

$#*!@ Dr. John Says: HR Metrics

Facebook’s New Zip Code Ad Targeting Nearly Doubles Click Through Rates Says Blinq Media

”Previously, Facebook advertisers could only geotarget ads as specifically as the city where a user lives, leading them to pay for less relevant clicks. In many cities, and especially major metropolitan areas, advertisers might be trying to drive foot traffic from users who lived several miles from their business. Advertisers couldn’t target specific neighborhoods which house their customer demographics.

Zip code targeting is now available in the Facebook self-serve ads tool and the recently publicly launched Ads API. A Facebook spokesperson tells us that “Facebook uses a variety of information to help us determine a person’s zip code.” We believe this might include a user’s IP address and internet service provider as well as the current city and address information users list in their profiles.”

Läs hela här. http://www.insidefacebook.com/2011/08/16/zip-code-ad-targeting-click-through-rates/

7 Really Damaging Things That Are Said And Done On Sales Calls Every Day

”You get the laptop out first. No customer has really looked forward to a PowerPoint presentation since the Clinton Administration, but we keep on doing them….and worse, leading with them. As soon as you pop that hinge, you say “I’M talking now, so you just sit back.””

Läs hela. Verkligen, gör det.

http://www.businessinsider.com/subtle-sins-2011-8

7 Steps to Overcoming Sales Objections

France Is Basically Killing Off The ”Anonymous Resume” Idea

”Applicants with foreign names, or who lived in under privileged areas were found to be less likely to be called in for an interview without the listing of their name and address. Researchers reasoned that this was because employers and recruiters made allowances for subpar presentation or limited French speaking if their performance could be explained by deprivation or foreign birth.”

Läs hela här.

22 Things To Keep You Busy During The Most Boring Conference Call From Hell

1. Read a novel in bite size chunks at DailyLit.com

2. Write a love letter to your spouse

3. Look at photos of major art works at Metmuseum.org

4. Schedule a mole check or other health maintenance appointment you’ve been avoiding at ZocDoc.com

5. Knit

6. Doodle

Läs alla tipsen här.

What to wear to work

”In 2008, The New York Times reported that the new trend for men was showing up to work in shorts. That same year, a poll of 200 senior managers revealed that fewer than a quarter of workers were required to wear a suit to the office. Even President Obama was ditching the conventional coat and tie in favor of short-sleeve shirts.”

Läs hela här.

Meet Mark Spitznagel: The Hedge Fund Manager Betting $6 Billion On A Doomsday Scenario

”On roughly 95 trades out of 100 they lose money… Spitznagel is unruffled as he sits in his office listening to classical music and losing money each day. He is ready and waiting for the next black swan to arrive.”

Read more: http://www.businessinsider.com/

London

The Case For Making Online Textbooks Open Source

Via Mashable.

Reklam finansierar gratis e-böcker (Sydsvenskan)

”– Vi är ett förlag som alla andra, även om våra böcker ser annorlunda ut, säger Kristian Buus Madsen. Vi för dialoger med professorer och specialister om vad böckerna ska innehålla och studerar vad som lärs ut på universiteten för att se var vi kan fylla behov.

På den svenska marknaden fördubblade Studentia enligt Buus Madsen under 2010 både omsättningen och antalet nedladdningar, jämfört med 2009. En tredjedel av böckerna för den svenska marknaden är skrivna på svenska, övriga på engelska. Totalt ger Studentia ut fem-tio nya boktitlar per vecka.”

viaReklam finansierar gratis e-böcker – Kultur & Nöjen – Sydsvenskan – Nyheter dygnet runt.

Degerfors (pop. 7 418)

”Degerfors och då framförallt Degerfors Järnverk har en historia som sträcker sig mer än 350 år tillbaka. Troligen grundades järnverket och då även orten av holländare som kommit till Sverige just för malmbruket, vilket var vanligt under 1600-talet. Även finska skogsarbetare tros ha hjälpt till att bygga upp orten under den perioden.

Namnet Degerfors härstammar från en händelse på 1600-talet då en ”diger fors”, som i dagligt tal betyder stor fors, bildades när vattnet från sjön Möckeln störtade ner i Letälven.[källa behövs] Forsen blev på 1600-talet en kraftkälla för det järnverk som fortfarande är den dominerande industrin i Degerfors.

1943-1970 fanns Degerfors köping som hade denna tätort som centralort.”

Källa: Wikipedia

Seth’s Blog: A game theory of NFL negotiations

”Any Sunday the NFL doesn’t play, the money is gone forever. You can’t make up for it later by selling more football–that money is gone. The owners don’t get it, the players don’t get it, the networks don’t get it, no one gets it.

The solution: While the lockout/strike/dispute is going on, keep playing. And put all the profit/pay in an escrow account. Week after week, the billions and billions of dollars pile up. The owners see it, the players see it, no one gets it until there’s a deal.”

viaSeth’s Blog: A game theory of NFL negotiations.

Seth’s Blog: The $20,000 phone call

Go down the list. Stockbrokers, even hairdressers. And not just people who recently moved. When a new referral shows up, all that work and expense, and then the phone rings and it gets answered by your annoyed, overworked, burned out, never very good at it anyway receptionist, it all falls apart.

viaSeth’s Blog: The $20,000 phone call.

Vackert

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