Category: Kul

Here’s A Great Story About The Astonishing Lengths Apple Went Through To Keep The iPad Secret

The criteria was that we had to have a room with no windows. They changed the locks on the door.

Three developers and I were the only people allowed to go in the room. Apple needed the names and social security numbers of the people who had access.

Apple needed to be able to drill a hole in the desk and chain the devices to desk. They used those bicycle cables.

They had these custom frames built around them so we couldn’t even tell what the iPads looked like. We could plug into them so we could code to them and we could touch the screen and play with that, but we couldn’t see the form factor.

Then they took pictures of the wood grain. If any pictures leaked out, they could trace it back to which desk they came from.

I wasn’t allowed to tell our CEO. I wasn’t allowed to tell anybody anything about what we were doing. I couldn’t even tell my wife. She was like, ”You’re going to get fired if this doesn’t work.”

I hadn’t thought about that but she was probably right.

Luckily, it worked out very well

Read more: http://www.businessinsider.com/heres-a-great-story-about-the-astonishing-lengths-apple-went-through-to-keep-the-ipad-secret-2011-9#ixzz1XkbmhwDw

What does your organization look like?

Very funny from Manu.

BANNED IN THE EU: 11 Banned European Advertisements

Från Business Insider.

”A motley group of companies here who have pushed the (extended) boundaries of the continent too far, we’ve compiled a list of commercials that were deemed unfit for European TV.”

Kolla in dom här.

Taxation – Yes minister!

The World in 30 years…

A field guide to social media avatars

A very funny guide from The joy of tech.

Publisher Aims to Revolutionize How-To Genre With iPad Books

”Quick Pitch: Open Air Publishing advances the how-to genre with high-quality, multimedia books for the iPad.

Genius Idea: Jon Feldman, then a management consultant at Booz & Company in New York, was reminded this past January that New Year’s resolutions are often more pleasurable to conceive than execute.”

Great idea! Find out more about it on their site Openairpub.com, or download the app right away here or read the full post here on Mashable.

Via Mashable.

How To Calculate Lifetime Value – The Infographic

”One way to analyze acquisition strategy and estimate marketing costs is to calculate the Lifetime Value (“LTV”) of a customer. Roughly defined, LTV is the projected revenue that a customer will generate during their lifetime. In this graphic we’ll briefly cover how to calculate LTV and how to use LTV to help solidify your marketing budget. Special thanks to @avinash.”

Kolla in grafiken här.

Android vs. iPhone: Battle of the Mobile Operating Systems

”We delved into our Teach Hunch About You (THAY) questions to figure out what we can learn about Android vs. iPhone users, and our friends at Column Five Media performed some of their infographic magic on the resulting data. Check out more commentary after the info graphic.”

Kolla in grafiken här.

Personal Branding – What’s your brand?

”There are no excuses for not branding yourself. If you are scared of putting your face on camera then put a voice, a sound, a cartoon….something!! You need to identify a signature mark that will tell your audience that this is you.”

Läs hela här. http://johnwayne.visibli.com/share/Vge6DO

What is Google+ (Google Plus) and do I need it?

Truth in Advertising

Helt urspårat…

”Authorities involved in the arrest of a protester who removed his shirt and pants at a security checkpoint at Richmond International Airport were doing their jobs and acted appropriately, a government attorney argued Wednesday in Richmond federal court.”

Via HAX här.

Läs hela artikeln här.

MFCEO

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