A day in the Life » Kul

Here’s A Great Story About The Astonishing Lengths Apple Went Through To Keep The iPad Secret

admin — Fri, 30 Sep 2011 15:00:31 +0000

”The criteria was that we had to have a room with no windows. They changed the locks on the door.

Three developers and I were the only people allowed to go in the room. Apple needed the names and social security numbers of the people who had access.

Apple needed to be able to drill a hole in the desk and chain the devices to desk. They used those bicycle cables.

They had these custom frames built around them so we couldn’t even tell what the iPads looked like. We could plug into them so we could code to them and we could touch the screen and play with that, but we couldn’t see the form factor.

Then they took pictures of the wood grain. If any pictures leaked out, they could trace it back to which desk they came from.

I wasn’t allowed to tell our CEO. I wasn’t allowed to tell anybody anything about what we were doing. I couldn’t even tell my wife. She was like, ”You’re going to get fired if this doesn’t work.”

I hadn’t thought about that but she was probably right.

Luckily, it worked out very well”

What does your organization look like?

admin — Thu, 29 Sep 2011 08:10:52 +0000

Very funny from Manu.

BANNED IN THE EU: 11 Banned European Advertisements

admin — Wed, 28 Sep 2011 08:06:26 +0000

Från Business Insider.

”A motley group of companies here who have pushed the (extended) boundaries of the continent too far, we’ve compiled a list of commercials that were deemed unfit for European TV.”

Kolla in dom här.

Taxation – Yes minister!

admin — Tue, 27 Sep 2011 08:57:13 +0000

The World in 30 years…

admin — Mon, 26 Sep 2011 09:53:50 +0000

A field guide to social media avatars

admin — Sun, 25 Sep 2011 09:47:07 +0000

A very funny guide from The joy of tech.

Publisher Aims to Revolutionize How-To Genre With iPad Books

admin — Fri, 23 Sep 2011 14:55:09 +0000

”Quick Pitch: Open Air Publishing advances the how-to genre with high-quality, multimedia books for the iPad.

Genius Idea: Jon Feldman, then a management consultant at Booz & Company in New York, was reminded this past January that New Year’s resolutions are often more pleasurable to conceive than execute.”

Great idea! Find out more about it on their site Openairpub.com, or download the app right away here or read the full post here on Mashable.

Via Mashable.

How To Calculate Lifetime Value – The Infographic

admin — Sun, 18 Sep 2011 13:51:29 +0000

”One way to analyze acquisition strategy and estimate marketing costs is to calculate the Lifetime Value (“LTV”) of a customer. Roughly defined, LTV is the projected revenue that a customer will generate during their lifetime. In this graphic we’ll briefly cover how to calculate LTV and how to use LTV to help solidify your marketing budget. Special thanks to @avinash.”

Kolla in grafiken här.

Android vs. iPhone: Battle of the Mobile Operating Systems

admin — Fri, 16 Sep 2011 13:46:38 +0000

”We delved into our Teach Hunch About You (THAY) questions to figure out what we can learn about Android vs. iPhone users, and our friends at Column Five Media performed some of their infographic magic on the resulting data. Check out more commentary after the info graphic.”

Kolla in grafiken här.

Personal Branding – What’s your brand?

admin — Sat, 10 Sep 2011 07:45:29 +0000

”There are no excuses for not branding yourself. If you are scared of putting your face on camera then put a voice, a sound, a cartoon….something!! You need to identify a signature mark that will tell your audience that this is you.”

Läs hela här. http://johnwayne.visibli.com/share/Vge6DO