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Category: Twitter
Dags att skrota förbrytarrådet – DN.SE.
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”My rule was that I couldn’t touch a real computer all day, though I did use a wireless hardware keyboard with the iPad via Bluetooth. I figured if Apple allows it without jailbreaking, I could allow it too. I usually have no problem typing on the iPad’s onscreen keyboard for short items, but if I was going to work all day on the thing, I needed the screen space and typing speed that a hardware keyboard would offer.
With that, I was off.”
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”The criteria was that we had to have a room with no windows. They changed the locks on the door.
Three developers and I were the only people allowed to go in the room. Apple needed the names and social security numbers of the people who had access.
Apple needed to be able to drill a hole in the desk and chain the devices to desk. They used those bicycle cables.
They had these custom frames built around them so we couldn’t even tell what the iPads looked like. We could plug into them so we could code to them and we could touch the screen and play with that, but we couldn’t see the form factor.
Then they took pictures of the wood grain. If any pictures leaked out, they could trace it back to which desk they came from.
I wasn’t allowed to tell our CEO. I wasn’t allowed to tell anybody anything about what we were doing. I couldn’t even tell my wife. She was like, ”You’re going to get fired if this doesn’t work.”
I hadn’t thought about that but she was probably right.
Luckily, it worked out very well”
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”Why it’s perpetuated: Experts will show you pretty statistics on how more than 80% of people heard of a product through social media. This is a scare tactic to get you to hire them. The truth is social media is not on every one’s radar–not yet, anyway.”
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”There are no excuses for not branding yourself. If you are scared of putting your face on camera then put a voice, a sound, a cartoon….something!! You need to identify a signature mark that will tell your audience that this is you.”
Läs hela här. http://johnwayne.visibli.com/share/Vge6DO
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”We’re making the same mistakes that we made during the DotCom era, where everyone thought that just adding the term .com to your corporate logo made you instantly credible. It didn’t. If that’s all you did, you emphasized even more strongly how pathetic your company was. You weren’t “building a new paradigm while shifting alternate ways of focusing customers on the clicks and mortar of an organizational exchange.” No — you were simply an idiot who’d be out of business in six months.
Ready for the ultimate kicker? We still haven’t learned! We got thirsty again, and are drinking the same ten-year-old Kool-Aid without so much as asking for ice. Rather than embracing this new technology and merging it with what we’ve learned already, we’re throwing off our clothes and running naked in the rain, waving our hands in the air, sure that this time it’ll be different, because this time it’s better!
“It’s not about building a website anymore! It’s so much cooler! It’s about Facebook, and fans, and followers, and engagement, and influence, and…””
Lägg fem minuter av ditt liv och läs resten på Businessinsider :)
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