- a joke is a very serious thing -
”My rule was that I couldn’t touch a real computer all day, though I did use a wireless hardware keyboard with the iPad via Bluetooth. I figured if Apple allows it without jailbreaking, I could allow it too. I usually have no problem typing on the iPad’s onscreen keyboard for short items, but if I was going to work all day on the thing, I needed the screen space and typing speed that a hardware keyboard would offer.
With that, I was off.”
”The criteria was that we had to have a room with no windows. They changed the locks on the door.
Three developers and I were the only people allowed to go in the room. Apple needed the names and social security numbers of the people who had access.
Apple needed to be able to drill a hole in the desk and chain the devices to desk. They used those bicycle cables.
They had these custom frames built around them so we couldn’t even tell what the iPads looked like. We could plug into them so we could code to them and we could touch the screen and play with that, but we couldn’t see the form factor.
Then they took pictures of the wood grain. If any pictures leaked out, they could trace it back to which desk they came from.
I wasn’t allowed to tell our CEO. I wasn’t allowed to tell anybody anything about what we were doing. I couldn’t even tell my wife. She was like, ”You’re going to get fired if this doesn’t work.”
I hadn’t thought about that but she was probably right.
Luckily, it worked out very well”
”Why it’s perpetuated: Experts will show you pretty statistics on how more than 80% of people heard of a product through social media. This is a scare tactic to get you to hire them. The truth is social media is not on every one’s radar–not yet, anyway.”
”There are no excuses for not branding yourself. If you are scared of putting your face on camera then put a voice, a sound, a cartoon….something!! You need to identify a signature mark that will tell your audience that this is you.”
Läs hela här. http://johnwayne.visibli.com/share/Vge6DO
”We’re making the same mistakes that we made during the DotCom era, where everyone thought that just adding the term .com to your corporate logo made you instantly credible. It didn’t. If that’s all you did, you emphasized even more strongly how pathetic your company was. You weren’t “building a new paradigm while shifting alternate ways of focusing customers on the clicks and mortar of an organizational exchange.” No — you were simply an idiot who’d be out of business in six months.
Ready for the ultimate kicker? We still haven’t learned! We got thirsty again, and are drinking the same ten-year-old Kool-Aid without so much as asking for ice. Rather than embracing this new technology and merging it with what we’ve learned already, we’re throwing off our clothes and running naked in the rain, waving our hands in the air, sure that this time it’ll be different, because this time it’s better!
“It’s not about building a website anymore! It’s so much cooler! It’s about Facebook, and fans, and followers, and engagement, and influence, and…””
Lägg fem minuter av ditt liv och läs resten på Businessinsider :)
Världsklass..
”– Vi är ett förlag som alla andra, även om våra böcker ser annorlunda ut, säger Kristian Buus Madsen. Vi för dialoger med professorer och specialister om vad böckerna ska innehålla och studerar vad som lärs ut på universiteten för att se var vi kan fylla behov.
På den svenska marknaden fördubblade Studentia enligt Buus Madsen under 2010 både omsättningen och antalet nedladdningar, jämfört med 2009. En tredjedel av böckerna för den svenska marknaden är skrivna på svenska, övriga på engelska. Totalt ger Studentia ut fem-tio nya boktitlar per vecka.”
viaReklam finansierar gratis e-böcker – Kultur & Nöjen – Sydsvenskan – Nyheter dygnet runt.
”There’s incessant pressure on B2B sellers to get better at it. The boss wants the sales force to figure out how to approach, educate, close and support big companies and get them to buy their products and services.
But what about the big companies (not to mention the smaller ones) that are doing the buying? Ruth Stevens reports that the typical company with more than 1,000 employees has, on average, 21 different people involved in each sale of over $25,000.
Having made sales (when I was younger and more foolish) to ten of the thirty biggest companies in the country, I can testify that 21 might be an understatement. The typical big company’s org chart is a mystery, the process is a mystery and there never seems to be an end to the roster of meetings and people. It’s almost as though these companies don’t want to buy anything.
Of course, the salesperson isn’t the enemy, and buying from them isn’t charity. The transaction happens because it benefits both sides, yet the byzantine maze, lack of information and endless circle is a real barrier to success for both sides.
First, this is screamingly inefficient. Second, it drives away the great opportunities, leaving the companies with no one but the sales-focused, uber-patient companies willing to put up with 21 different people and a million meetings.
If you want to increase productivity and discover new opportunities, you’re going to need better vendors. One way to do that is to streamline your buying process and let the folks selling to you know how it works. They’re not the enemy. In fact, they’re your best source for off-the-shelf improvements and innovation you can start using tomorrow.
Whoever buys the best, wins.
Your purchasing department shouldn’t be a backwater… it ought to be an engine of innovation for the rest of the organization.
I’d start by reaching out to companies that might be able to help your company. Give them an org chart. Give them an overview of the best way to sell to you. Issue a newsletter outlining regular news about successful sales and how they were made. Reward your employees when they help a new vendor make a sale that really benefits you. Hassle your employees if they hassle or lie to your vendors.
If a vendor asks, ”are you serious about buying from us,” the answer should either be, ”yes,” or perhaps, ”no, thank you.” But we’re all too busy for power games.”
Ökad annonsering i svenska medier
Publicerad i dag 09:17
Ökningstakten i annonseringen i svenska medier har stannat av något under mars, rapporterar Sveriges Mediebyråer.
Det första kvartalets starka månader jämnas därmed ut och resultatet för första kvartalet stannar på en ökning med 17,9 procent jämfört med samma period i fjol.
Starkast under mars gick bio och fackpress som ökade med 118,4 respektive 36,6 procent. TV-reklamen minskade däremot med 7,9 procent. Annonseringen i kommersiell radio ökade under mars med 21,4 procent.
TT
viaÖkad annonsering i svenska medier – DN.SE.
Trevlig promenad runt omgivningarna häromdagen.
